Making Moxie, LLC
Shauna Armitage is a fractional marketing director for early-stage startups, guiding founders at all stages of growth in developing an impactful marketing program. Bridging the gap between consultant and agency, Shauna takes a hands-on approach in each and every business. Through her intensive client work, Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales leading to profitability and scalability. She is a Hubspot Certified professional with a certificate in Women’s Entrepreneurship from Cornell University.
In This Episode…
[00:41] Introduction to Shauna Armitage and her business
[02:44] Working in Fractional Marketing with early stage start-ups
[07:26] Marketing campaigns vs content marketing
[10:39] Using hashtags to get noticed
[14:10] Marketing funnels
[18:53] Getting fired from her agency job
[23:58] Advice for those starting out now
[26:27] Shauna’s new podcast, The Startup Renegades
In this episode, Shauna shares just what exactly a Fractional Marketing Director does and how she came to create her business. She shares some great tips for marketing your business, even if you’re not a start-up.
Shauna’s passion for growth based in not just strategy, but also integrity, really came through in our conversation and I encourage you to implement her suggestions for growing as an entrepreneur.
“The first thing is to ask how can you sell to your existing audience but in a different way.”
“Your content should either help you bring new brand awareness, help you drive leads or help you make sales so if it’s not doing those three things then your content’s not serving you.”
“You shouldn’t be growing your business if you’re not taking care of the business you already have.”
Find Them on the Web…
Shauna recently launched a new podcast! Startup Renegades is a raw conversation with powerhouse founders. Listeners will hear these entrepreneurs as they uncover what the startup journey looks like and share the key strategies that helped them grow their brands. You will come back to your business with intentional, actionable steps to take on your own journey to scalable growth.