name - Small Business Sisterhood Podcastname - Small Business Sisterhood Podcast

name - Small Business Sisterhood Podcast

Tracy Lamourie

Lamourie Media

Tracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women’s Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED – Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019. She is a 2020 RBC Women of Influence Nominee and was also recently nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize.She has been frequently quoted in the international media on both human rights issues and as a Public Relations thought leader. A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

In This Episode…

[00:41] Introduction to Tracy Lamourie and her business
[02:34] Embracing your expertise
[05:40] Getting started with getting into the media
[09:01] Pitching yourself
[14:44] The benefit of media exposure on your business
[17:11] When should you hire a publicist
[19:50] The challenges Tracy faced when starting her business
[25:42] Overcoming your fears around media
[27:11] Tracy’s background in human rights activism

Tracy Lamourie is a human rights activist and award winning publicist who started her business campaigning to free an innocent man from Death Row. She’s passionate about amplifying important messages and being a voice for those who most need one.

In this episode, Tracy shares her knowledge and experience helping her clients gain media attention, providing step-by-step suggestions that you can follow, along with tips around changing your mindset to make media, PR and publicity and part of your business marketing goals.


“Number one thing is to get your pitch together, which is not your biography; it’s a little paragraph or two about what makes you a compelling guest.”

“When you get media, it’s not Sixty Minutes. They’re not looking for you to screw up, they just want to ask you a couple of quick questions about what you do, which you certainly are an expert in.”

“If you take one step in something, then you can see where you are that you weren’t before. If you’re having problems with that jump, do it incrementally instead.”

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