Nicole Johnson - Small Business Sisterhood PodcastNicole Johnson - Small Business Sisterhood Podcast

Nicole Johnson - Small Business Sisterhood Podcast

Nicole Johnson

The Baby Sleep Site

Nicole Johnson is a married mother of two wonderful boys and founder of The Baby Sleep Site. When her eldest son was born, he had a lot of sleep problems – he would wake every one or two hours, all night long! She got busy and thoroughly researched literature and scientific reports until she became an expert in sleep methods, scheduling routines, baby developmental needs, and more. She overcame her son’s sleeping issues in a way that matched her own parenting style, and knew it was her mission to help other tired parents “find their child’s sleep”. If you have your own sleep issues, Nicole and her team at The Baby Sleep Site can help! Download the popular free guide, 5 Ways To Help Your Child Sleep Through The Night, to get started today.

In This Episode…

[00:41] Introduction to Nicole Johnson and her business
[07:09] How the running of her business has changed over 13 years
[12:19] Consistent voice and branding when hiring help
[17:13] Growing and then contracting as a business
[22:33] The impact of growth
[32:10] Advice for new business owners looking to hire

Nicole Johnson became a baby sleep expert through necessity after her first son was born and he refused to sleep more than an hour or two at a time, all night long. As a result, the Baby Sleep Site was created in 2008 to give her the platform to support sleep-deprived parents learn how to get their babies to sleep better.

Over thirteen years of business, Nicole has seen a lot of growth and change and in this episode she shares her experiences with hiring contractors and moving into becoming a business with employees, how growth impacted her role within the business, and how she wishes she’d managed the growth of her business differently. It’s not often you hear entrepreneurs share about how their business got smaller, and Nicole is honest and open about the decision she made to stop growing and why.


“I think that as a business owner you should always weigh what am I good at and what should I get help with because I can’t be good at everything.”

“I wish I had thought more about growing. We were growing so fast we almost didn’t have a choice but looking back I’m sure there’s somewhere I could’ve decided something different.”

“I no longer have this idea that we have to get bigger, I’m happy at this size.”

Find Them on the Web…
5 Ways To Help Your Child Sleep Through The Night (free ebook)

Mentioned during this episode…

The Company of One by Paul Jarvis