Annie P Ruggles - Small Business Sisterhood PodcastAnnie P Ruggles - Small Business Sisterhood Podcast

Annie P Ruggles - Small Business Sisterhood Podcast

Annie P Ruggles

The Non-Sleazy Sales Academy

For almost a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the Founder of The Non-Sleazy Sales Academy, she’s guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her podcast, Too Legitimate to Quit, serves up instantly actionable small business strategies – with a pop culture spin – every Monday.

In This Episode…

[00:45] Introduction to Annie P. Ruggles and her business
[06:41] Selling if you’re an introvert or empath
[10:52] Money issues and their causes
[13:21] How to shift from fear of selling into aligned selling
[20:30] Redefining professionalism
[23:00] Operating within integrity
[29:28] Selling as an introvert
[34:07] The difference between sleaze and growth
[37:48] What Annie would have done differently in her first year of business

In this episode, we’re talking about Annie’s journey from sales avoidant queen into why she created a business helping small business owners learn how to sell with integrity and confidence. Annie’s passion for helping people redefine selling so it uses their natural strengths, is based on their individual personality, and allows them to show up and sell in a way that feels authentic. She offers up some great tips to help you start shifting how you sell into something based on who you are as a person.


“There are ways for you to receive compensation, you can still overdeliver, you can still give and give and give, but you’re including yourself in your own success.”

“If you’re engaging in sales tactics that hurt your confidence or your sense of worthiness then you’re going to be in this endless loop with two limiting beliefs that are never going to play nicely together.”

“If you get rejected outside your integrity it doubly hurts. If you get rejected inside your integrity at least you can sleep at night knowing that you didn’t cheapen yourself.”

Find Them on the Web…
Too Legitimate To Quit Podcast