Nikki Nash & Co.
Nikki Nash is a Podcast Host, Hay House author, motivational speaker, and creator of the Genius Profit Society, a training and development company on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with.
In This Episode…
[00:45] Introduction to Nikki Nash and her business
[09:00] The evolution of Nikki’s business
[10:47] The ease of getting new clients
[15:21] Attracting the right people
[21:17] Identifying why your marketing isn’t working
[26:40] Finding your own aligned marketing path
[33:33] Lessons learned from first year of business
[41:06] Market Your Genius
In this episode, Nikki and I discuss attracting and converting the right people into clients, and how to evaluate your marketing for success. Nikki shares a simple way to test and change your marketing for the biggest impact, making marketing feel a little less overwhelming and aligned with how you want to show up, as well as attract the people you want to work with.
“When it comes to getting clients or customers, it’s another person. It’s not like this magical creature or an inanimate object, it’s another human being. So when you think about it, getting clients is no different than inviting a friend to the movies.”
“When it comes to marketing or messaging, you have to speak to the problems or dreams that your person wants to solve or accomplish.”
“You have to be in alignment with what you’re offering, don’t just offer something that people want because they said they want it. Most people don’t know what they want.”