Ashlee Dozier - Small Business Sisterhood PodcastAshlee Dozier - Small Business Sisterhood Podcast

Ashlee Dozier - Small Business Sisterhood Podcast

Ashlee Dozier

Anuket Luxury Apothecary

Ashlee Dozier is a Florida girl with a love for travel and business. In 2016, after a decade-long career in public health and exiting an abusive relationship, she set out on a four-month solo backpacking trip around the world. Along the way, she discovered the luxurious world of Egyptian fragrances and created Anuket Luxury Apothecary to share her passion to those looking for a unique alternative to traditional perfume and cologne.

In This Episode…

[00:45] Introduction to Ashlee Dozier and her business
[04:31] The process of deciding what was next
[07:30] How Ashlee ended up in Egypt
[08:24] Turning her passion into a business
[12:01] Branding her business herself
[15:46] Why Ashlee believes DIY branding is a good thing to do
[20:23] What’s surprised Ashlee about starting her business
[23:21] Incorporating more of herself in her business
[25:30] Learning to take the leap
[29:04] Ashlee’s advice for those just starting out in business

In this episode, Ashlee and I talk about the serendipity of her business, the journey she’s taken literally and figuratively to get to where she is today. Ashlee shares her experiences in building a brand, particularly for a product based business, and where to focus due to the importance of prioritising money that goes hand in hand with that kind of business.


“Once you’ve pulled out those adjectives of how you want customers to feel, then you can move forwards with how you need your branding to look and how you want the brand voice to sound.”

“In order to begin selling something, you don’t need this huge amazing brand. You need a good product that people are interested in, so focus on the product and create a brand around it that you know is good.”

“It’s important to let people at least get to know the person behind the business, however you can.”

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Mentioned during this episode…


Ashlee Dozier - Small Business Sisterhood Podcast