Debra A. Woog - Small Business Sisterhood PodcastDebra A. Woog - Small Business Sisterhood Podcast

Debra A. Woog - Small Business Sisterhood Podcast

Debra A. Woog

Crisis Navigation Partner™
Connect2 Corporation

Debra A. Woog (pronounced like “Vogue” magazine) is a Crisis Navigation Partner™ with 30+ years of experience as a leadership researcher, executive and advisor. Debra provides highly competent women with expertise, structure and empathy so that they can process difficult situations, connect with necessary resources, communicate effectively, and lead with a clear mind and a solid strategy.

Having experienced her own crises and crossroads, she realizes the importance of an outside resource to provide perspective while navigating difficult circumstances, decisions, and conversations. Debra’s career has included conducting primary research at Harvard Business School for an award-winning book, directing admissions and career development for the MIT dual-degree MBA program Leaders for Global Operations, and advising nine technology start-ups as Director of People Strategy for Cambridge Incubator. The Boston Globe profiled Debra for her outstanding abilities to select talented candidates, motivate and develop employees, and resolve conflicts between people as well as between organizations. Her work has also been featured in Forbes, Inc., US News & World Report and more.

Debra earned her B.A. in Psychology and American Studies from Wellesley College and an MBA from the MIT Sloan School of Management. MIT Sloan recognized her leadership abilities and community contributions by awarding her the Miriam Sherburne Scholarship. She is trained as a mediator and an ombudsman.

A theater-lover and occasional intuitive painter, Debra delights in spending time with her high-school-aged son and daughter. She’s also a voracious reader and sometimes knitter.

In This Episode…

[00:45] Introduction to Debra Woog and her business
[04:10] The importance of self-care
[10:13] The evolution of Debra’s business into Crisis Navigation Partnership
[15:36] Why coaching businesses fail
[20:29] How crisis impacts a business
[26:46] The components of a Crisis Management Plan
[32:04] Coping with information overload and perfectionism
[38:46] Lessons learned from the first years of business

In this episode, Debra shared the impact crisis has on a business, along with the components of her own Crisis Management Plan which, after this episode, I believe every business should have in place! Debra has over 20 years experience as a business owner, and she shares a lot of valuable lessons learned that I’m excited to share with you.


“I invest a lot in my own wellbeing so I can invest in the wellbeing of my clients.”

“I’ve had three major evolutions of Connect2Corporation, but the one I’m in is always my favorite.”

“We have to set standards and limits for ourselves. One of the concepts I work with a lot is being good enough, having enough, doing enough, being enough. Not perfection.”

Find Them on the Web…
Competence Quiz


Mentioned during this episode…

Book: It’s Not Your Money (Tosha Silver)