Suzanne Tulien - Small Business Sisterhood PodcastSuzanne Tulien - Small Business Sisterhood Podcast

Suzanne Tulien - Small Business Sisterhood Podcast

Suzanne Tulien

Brand Ascension

Suzanne Tulien is a Brand Clarity Expert, author, and speaker specializing in identifying, defining, and aligning her clients to their distinctive brand value positioning through her proprietary process, to achieve extreme clarity on her clients’ differentiation, master consistencies to build trust, and create “on-brand” actions and behaviors from the inside out. She is the author of three books: Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally.

In This Episode…

[00:45] Introduction to Suzanne Tulien and her business
[02:17] The difference between marketing and branding
[06:20] The difference between branding and personal branding
[08:12] How clarity around your personal brand can help you and your business
[12:31] The rise in conscious businesses
[17:20] The branding process
[20:20] Examples of great branding
[24:58] Blocks new business owners may have around branding
[27:03] Branding to differentiate
[29:25] The branding process in the Personal Brand Clarity book
[35:39] Advice for new business owners just starting out

In this episode Suzanne and I explore how branding can empower not just the business but also the business owner. We talk about the difference between marketing and branding, how brand values can translate to creating a business that stands out in a crowded market, and how personal branding can help us, as business owners, overcome mindset issues that may otherwise hold us back.


“If you haven’t fully identified and defined the brand, my question to you is, what are you marketing?”

“The more companies are appealing to everyone, the more they’re appealing to no one.”

“Consistency builds trust, trust creates history, history forms tradition and tradition creates ritual. Just that little piece of consistency can build trust.”

Find Them on the Web…
Personal Brand Clarity (book)
Personal Brand Presence (course)

Mentioned during this episode…

Who Gives A Crap
Grounds & Hounds
Jasmine Star
Marie Forleo
Oprah Winfrey
E-Myth (book)