Sandra Francisco is a Business Coach that helps entrepreneurs go from idea to profit while balancing their personal growth so that they can have fulfillment and profit.
Sandra spent 15 years as a marketing and product development expert for two of Canada’s fortune 10 company’s, after making the difficult decision to leave the corporate path, she found herself exploring professional coaching and the dynamics of the human psyche.
The combination of her eclectic background in personal and professional development translates to a unique and exceptional understanding of people, from multi-million-dollar business owners to entrepreneurs that are just getting started in business.
In This Episode…
[00:45] Introduction to Sandra Francisco and her business
[06:52] The difference between working in corporate and for herself
[10:23] How the drive for freedom is a choice you have to keep choosing
[13:05] Balancing the need for freedom and creativity with self-care
[18:09] The four steps of building a business
[23:32] The impact of imposter syndrome
[26:59] Maintaining structure in your business
[30:46] Challenges from the early years of business
[35:50] Learning how to prioritise your business ideas
In this episode, Sandra and I talked about how anxiety shaped her decision to start her own business and how that move impacted her sense of identity. Sandra’s passionate about the importance of self-care and we discuss the common blocks her clients experience in this area, the impact of imposter syndrome and how identity plays such a huge role in her work. If you’re struggling with anxiety, imposter syndrome or overwhelm, this episode is for you.